드라마 촬영지 관광객의 관광동기와 이미지간 관련성 연구

Relationship of Tourist's Motivation and Destination Image among Tourists Visiting TV Drama Locations

Television dramas are nowadays emerging important sources of tourism attractions Through the responses of tourists who use to visit the locations of the TV drama such as Dae Jang Geum Theme park, Hae Sin-Drama Location, Immortal Lee Sun Sin Drama Location, this paper tries to observe relationship between the tourism motivation and the image. so that one may find the ways to further the film-related tourism development. Authors revealed that there were significant relationships between the tourism motivation and the cognitive image, the tourism motivation and the emotional image, and the cognitive and the emotional image.