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KCI우수등재 학술저널

DEA를 이용한 한식 프랜차이즈의 경영효율성 분석

Through the data envelopment analysis(DEA) method. this paper examines efficiency of a group of chain stores. The efficiency is decomposed into pure technical efficiency and scale efficiency. The input variables selected to evaluate the efficiency are area, number of seat, server hour and server count and the output variables are sales and number of customers. Output-oriented DEA model is applied in the determination of efficiency, since the business period of most franchisee restaurants is not so long enough that they may first maximize the outputs. The results show the low level of efficiency. The main sources of inefficiency is found technical rather than scale.

I. 서론

II. 선행연구 및 DEA 연구방법 고찰

III. 연구 모형

IV. 실증분석

V. 결론

참고문헌

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