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KCI우수등재 학술저널

풀코스 마라톤 참가자의 서비스 만족과 재참가 의도간의 관계

Using marathon club membership as a segmentation variable, author investigated the relationship between full-course marathoners’ satisfaction dimensions of service attributes and their re-attendance intention in future racing. The analysis revealed that there were six satisfaction dimensions such as race management, awards and events, ancillary service, entry service, eligibility requirements, and pre-race programs. Marathoners placed higher satisfaction mean scores on these six dimensions than did their counterparts. In terms of the relationship between runners’ satisfaction dimensions and their re-attend intention, race management and pre-race programs had an effect on members’ re-attend intention whereas race management and entry process had on their counterparts’ re-attend intention.

I. 서론

II. 이론적 배경

III. 연구방법

IV. 분석결과 및 논의

V. 결론

참고문헌

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