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한국관광학회.jpg
KCI우수등재 학술저널

관광자의 친환경태도와 행동의 관계에 대한 위협소구 환경광고의 영향

This study was to explore effects of fear appeal advertising with tourism environment on the environmental attitudes and behaviors of tourists. As experimental subjects, 270 tourists visited to national park Ju-Wang Mt. as a destination were sampled conveniently. Four different kinds of experimental conditions with advertisement were distributed into the subjects with quasi experimental design. The experimental conditions, three types of Ads and null Ads were included in the questionnaires. As the results, three Fear Appeal Ads types were identified affecting on the environmental attitude, environmental behaviors, and the relation of attitude and behaviors.

I. 연구목적 및 필요성

II. 이론적 고찰

III. 연구 방법

IV. 연구 결과

V. 논의 및 결론

참고문헌

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