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한국관광학회.jpg
KCI우수등재 학술저널

섬 관광목적지 매력성 비교 연구

제주와 오끼나와를 중심으로

Using Importance-Performance analysis, a quadrant method, this paper examines island destinations as tourist attraction. The study island considered are Jeju in the southern Korean peninsula and Okinawa island in south-pacific of Japan. Visiting tourists to both islands were asked to rate attractiveness attributes of each island. The results indicate that at quadrantⅠ(keep it up), those visited Jeju involved the attributes such as natural attraction, scenery, public hygiene, safety, cultural attraction, and localism, while those visited Okinawa were the ones such as natural beauty, localism, public hygiene, safety, hospitality, and social mood. At quadrant Ⅱ(Concentration), Jeju took the comfortable traffic condition and hospitality, but Okinawa was found taking the weather and traffic condition within destination. The results may support the tourism destination manager and planner understand the way of satisfying island tourists.

I. 서론

II. 이론적 고찰

III. 연구방법

IV. 연구결과의 해석

V. 결론

참고문헌

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