가맹사업자의 통제와 지원이 외식프랜차이즈 동일성 유지에 미치는 영향

Franchisor’s Control and Support ormity of Restaurant Franchise

Franchise success depends on the establishment level between franchisor and franchisee. This paper has explored the franchisor’s control and support on uniformity of restaurant franchise. Results indicated that restaurant franchisors were aware of need for maintaining uniformity and they have been applying control method. Enhancing the uniformity was drawn when four controling methods: i.e. field audit, mystery shopping, financial management, and peer monitoring are applied. Also franchisor’s material support and education support are significantly associated with uniformity of franchise. Especially, franchisor’s administration manual was found remarkably influencing the franchise uniformity.