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한국관광학회.jpg
KCI우수등재 학술저널

노스탤지어 관광상품 개발에 관한 탐색적 연구

In recent years, reactionary nostalgic culture has become the trend of marketing worldwide. According to Davis(1990), men tend to get immersed in nostalgia at his/her identity crisis in order to restore self identity. Tourism tries to change current social order temporally and is known as a type of conservative change that contribute to be consolidatory of social order(Wang, 2004). Therefore, it is considered that a possibility of the application of nostalgia to tourism goods development based on previous studies and case analyses is required. This study suggests that marketing strategy utilizing nostalgia may an important contribution to the development of tourism goods in plurality side of postmodernism.

I. 서론

II. 노스탤지어에 관한 논의

III. 노스탤지어의 상품화에 관한 논의

IV. 노스탤지어 적용의 관광상품 개발

V. 결론

참고문헌

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