노스탤지어 관광상품 개발에 관한 탐색적 연구

An Exploratory Study of Nostalgia Tourism Goods Development

In recent years, reactionary nostalgic culture has become the trend of marketing worldwide. According to Davis(1990), men tend to get immersed in nostalgia at his/her identity crisis in order to restore self identity. Tourism tries to change current social order temporally and is known as a type of conservative change that contribute to be consolidatory of social order(Wang, 2004). Therefore, it is considered that a possibility of the application of nostalgia to tourism goods development based on previous studies and case analyses is required. This study suggests that marketing strategy utilizing nostalgia may an important contribution to the development of tourism goods in plurality side of postmodernism.