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KCI우수등재 학술저널

TV 드라마 촬영지의 관광지 속성과 일본인 관광자의 태도

This study examines travel destination attributes and tourists' affective and cognitive attitudes toward a film location and to determine whether tourists' attitudes are relate to destination attributes and affect their satisfaction and behavioral intentions on revisit and recommendation of the destination to others. The results revealed multidimensional destination attributes and tourists' affective and environment and cognitive attitudes toward a film location and found that affective attitude was more highly related to destination attributes, satisfaction and behavioral intentions than environment and cognitive attitude. She further discusses the role of tourists' attitudes toward and managerial implications for film destinations.

I. 서론

II. 이론적 고찰

III. 방법론

IV. 분석 결과

V. 결론

참고문헌

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