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KCI우수등재 학술저널

전시컨벤션기업의 전략적 제휴 동기, 제휴 성공 결정요건, 성과인식에 관한 연구

This study examined relationships among partnership motivations, determinants of success and post evaluation of performance, to make strategic partnership secure, because these could be strategic alternatives to create synergy as well as be new survival strategies to make up for one's weak points in the age of globalization and limitless competition. The results showed that only advantage activities on partner had positive influences on the determinants of success, among all of the strategic partnership motivations, as assessed by workers of convention company. And the determinants of partnership success seemed to had significant effects on performance, such as goal achievement and satisfaction.

I. 서론

II. 이론적 고찰

III. 연구조사 설계

IV. 실증분석 결과

V. 결론

참고문헌

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