호텔 전략적 네트워크의 구조적 공백이 호텔 경영성과에 미치는 영향

The Structural Holes in the Strategic Networks and the Performance of Hotels: The Social Network Analysis for The Five Star Hotels in Korea

This study aimed to analyze the network structural holes and the performance of the hotels in Korea. The hypotheses were investigated to identify the different types of structural holes and to verify their impact on the performance of the hotels. Through the social network and statistical analysis, this study located that the effective size of the structural holes in the online networks and the additional networks, which the hotels were embedded, enhanced the REVPAR of those hotels.