This study aimed to analyze the network structural holes and the performance of the hotels in Korea. The hypotheses were investigated to identify the different types of structural holes and to verify their impact on the performance of the hotels. Through the social network and statistical analysis, this study located that the effective size of the structural holes in the online networks and the additional networks, which the hotels were embedded, enhanced the REVPAR of those hotels.
I. 서론
II. 이론적 배경
III. 연구 목적과 모형 및 가설설정
IV. 연구방법 및 결과
V. 결론 및 시사점
참고문헌