상세검색
최근 검색어 전체 삭제
다국어입력
즐겨찾기0
한국관광학회.jpg
KCI우수등재 학술저널

와인관광동기와 관광지 선택행동에 관한 연구

As special-interest tourism, wine tourism is becoming increasingly important for wine growing regions with economic effects. But wine industry and travel industry are faced with a paucity of empirical data when examining wine tourist' characteristics and behaviour. In these lines, authors examine tourists' motivations, segments the wine tourism market and explores differences between segments with respect to destination selection attributes. As research methods factor analysis and cluster analysis were employed. The cluster analysis yielded three groups: wine knowledge seekers, leisure oriented knowledge seekers, cultural experience oriented knowledge seekers. In order to explore differences of selection attributes for wine destination between clusters, ANOVA was used.

I. 서론

II. 이론적 고찰

III. 연구 방법

IV. 실증분석

V. 결론

참고문헌

로딩중