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KCI우수등재 학술저널

동계 패키지여행상품 신문광고 분석

동아일보, 조선일보 여행상품광고 분석을 통해서

The package tours are widely favored among Korean outbound tourists. It is quite well known that major travel agencies become heavily dependent on newspaper advertizement for recruiting potential tourists who do not know about possible destinations Author in this paper conducts the analysis of major two newspapers package tour advertizement by contents analysis. Findings showed differences in exposed-frequencies and day-variations in newspaper advertizement. Additionally products-placement in ads based on regions and ads appeals; rational appeal and emotional appeal, are sorted out and analysed.

I. 서론

II. 문헌연구

III. 연구설계

IV. 분석결과

V. 요약 및 결론

참고문헌

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