관광의사결정 종류에 따른 인터넷 선호의 영향요인

Factors influencing the preference of internet as a travel information sources: Variations of influence by type of travel decision

This study seeks to investigate the influence diverse factors on the preference of the Internet as a travel information source. Emphasis was given to variations expected in the influence of factor by type of travel decision. Results from the survey data of Busan citizen indicate that individuals actively use diverse travel information sources to make travel decisions and the Internet appears to be the most preferred travel information source. The preference of the Internet as a travel information source is significantly influenced by gender, Internet use experience and perceived characteristics of the Internet. The influence of factors on the preference of the Internet as a travel information source is, however, vary substantially depending upon type of travel decision.