AHP를 활용한 농촌관광마을 사업성과지표개발

Developing Business Performance Indicator for a Rural Traditional Theme Village Project: An Application of Analytic Hierarchy Program

Surveying experts including professors, researchers and government employees authors analyze the actual results of Rural Theme Village Project, one of the pilot projects of the Rural Development Administration. Key performance indicators were divided into three classes: The first class was made up of customer evaluation, resident evaluation, produced results; the second one was classified into eight major categories; the third one into 34 minor items. The completed performance indicators were given marks by adding value according to priority for the practical application, and the total of 300 points was distributed to the theme village performance indicators. These indicators are expected to be useful for analyzing the actual results of and presenting various analysis tools for increasing rural theme villages.