국립공원 탐방서비스 질의 향상을 위한 맞춤형 관리방안

The Tailored Management Strategies to Improve the Quality Level of Visitor Services in National Parks

This research investigates management strategies to improve the quality level of visitor services(QVS) in national parks(NPs). Authors obtained data through a questionnairem from the surveyed 4,423 visitors. The methods used are descriptive statistical methods, factor analysis, and the multidimensional scaling method. Thay evaluated QVS based on the 5 frameworks of SEVQUAL and classified NPs by the similar characteristic of QVS. The characteristic of QVS classified NPs four types depending on the particular characteristic of QVS. This research suggested that the empathy of visitor service was the most important factor to improve entire QVS.