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한국관광학회.jpg
KCI우수등재 학술저널

드라마 촬영지 관광객 동기유형별 관광이미지 포지셔닝 연구

Locations shown on visual media create certain expectations among the potential tourists and often provide motivation for them to take on actual tourist activities. These locations create a positive image among the potential tourists and act as important influential factor in their tourism activities. Tourists visit these locations not entirely out of their interest in the productions but for simple curiosity, general interest and even for an escape from the daily life. Thus authors attempt to identify the relation between tourist motivation and image of the tourists who have visited TV drama locations.

I. 서론

II. 이론적 배경

III. 연구방법

IV. 실증분석

V. 결론

참고문헌

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