신혼 여행지 의사결정 형태와 관여변수

Decision Making Patterns and Choice Factors for Honeymoon Destination

The purpose of this study is to understand the decision making patterns of honeymoon destination choices and the factors influencing the decision making patterns. The theoretical backgrounds of the research were family decision making model and the concept of conflict. Total 100 couples who are expected to get married were sampled. The results showed that 53% couples chose a destination together and wife-dominant decisions were found in 29% of total couples. The discriminantalanalysis showed that the most important factors for disseminating decision making patters were ‘bride’s willingness to yield,’ ‘interpersonal needs,’ ‘perceived influence of bridegroom, himself,’ ‘his perception toward his partner’s relative influence,’ and ‘wife self-actualization.’ The study also revealed that the couples liked to use non-coercive conflict resolution strategies rather than coercive strategies.