항공사의 제휴서비스 속성이 고객 충성도에 미치는 영향

The Impacts of Airline’s Strategic Alliances on Customers’ Loyalty

Global competitiveness in airlines makes airliners difficult in surviving at technology and balance of payment, which thus force them finding a way with partnership and alliances. This study is to prove and analyze how the airline's strategic alliances affect the customers‘ loyalty. The result shows; not only horizontal alliances offered by airlines when customers actually use, but the vertical alliances among heterogeneous companies offering mileage services and discounts also influence customers‘ loyalty to the airlines. Moreover, customers who regularly use airlines more than 4.5 times a year and superior customers using first or business class tend to be unrelated to the customers’ loyalty on using alliance services offered by serviced airline.