觀光地開發의 合理的 意思決定 模型開發에 관한 硏究

An Analysis of Developing Model for Opinion Decision in Rational Tourism Development: The Case of Public Sectors

Depending on characteristic of development and subject of promotion, four models and one standard model here are classified into types of each section, and a valuation model is established by analyzing importance of each primary factor. To use this valuation model reasonably, author derived standard rate from evaluating cases of previous tourist sites development, and this standard rate was used in four sites of tourist sites development that were promoted by public sectors to measure successful development. Finally, relying on the final rate from research of standard rate, the writer established five tourist sites decision making models. classifying four business developments; reservation business, business that will proceed after review, business that will proceed after repletion, and positive business promotion.