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한국관광학회.jpg
KCI우수등재 학술저널

관광객의 쇼핑특성에 관한 연구

제주도 방문객을 대상으로

Shopping is one of the strongest motivators (push factor) and pull factors to destination for both potential and existing travelers. This study is primarily to identify the shopping characteristics of visitors to Jeju island. Authors observe the characteristics by demographics, trip patterns, and socio-psychological characteristics of travelers to Jeju, As of methodology, authors used factor analysis. in which they gained 5 factors in shopping characteristics: self-esteem, linkages to other factors, novelty, functional factor, product-itself factor. The study found that there were significant differences among 5 factors by demographic, trip patterns, and socio-psychological characteristics.

I. 서론

II. 이론적 고찰

III. 연구 설계

IV. 연구결과

V. 결론 및 시사점

참고문헌

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