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KCI우수등재 학술저널

호텔 부서 간 내부마케팅이 연회서비스 품질 제고에 미치는 영향

강원지역 호텔을 중심으로

High quality operations and services are key factors for hotels to succeed in marketing. This paper deals with various activities supporting interdepartmental communication and customer service within a hotel, including those which have influences upon the hotel banquet service quality. According to authors' findings, majority of hotel staffs were found understanding rarely of the mechanism where they should cooperate with staffs of different sections within a hotel. Authors contend that active cooperation with different section staffs is needed in order to provide customers with reliable and high quality service. Further this relationship is argued essential to offering high quality service as a sucess strategy.

I. 서론

II. 이론적 배경

III. 연구 방법

IV. 실증분석

V. 결론

참고문헌

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