지각된 가치와 태도에 의한 산업전시박람회참관자의 행동의도

Perceived Value, Attitude of Activities Intended for Industrial Exhibition Fairs

Collecting data from a questionnaire survey of the participants from four industrial exhibition fairs, authors found the following results. First, the participants' pursued has a positive effect on the perceived level of value, while the perceived levels of value do not affect on the attitude statistically. And the perceived level of value has a highly significant effect on the satisfaction and positive effect on the activities intended. Further, perceived level of value has a positive effect on the attitude, satisfaction and activities intended. Theoretical expectation that the higher the pursued benefit is perceived, the more positive attitude, satisfaction, activities intended was found contrary. Finally attitude was found affecting positively on satisfaction.