The elderly leisure activity on the current times has been just on the point of being interested due to the aging society. This paper is to examine the characteristics of market segmented by identifying determinants of their lifestyles. As a research method, cluster analysis was done and five clusters were classified. Authors analysed the effects of determinants on segmented markets using a class of maximum-likelihood regression estimators for collected data by applying MNL. As the result, some significant variables examined for market segmentation such as learning activities and cultural activities were found out, meaning that the variety of their participating leisure activities exists in the old.
I. 서론
II. 이론적 배경
III. 자료 및 실증분석
IV. 요약 및 시사점
참고문헌