二重兩分選擇形 조건부 가치추정법을 이용한 문화유산 관광자원의 가치평가

Valuing of Non-market Valuation of Cultural Heritage Resources using Double-bounded Dichotomous Choice Contingent Valuation Method

This study is to estimate the economic value of Ha-hoe historic heritage village a renowned cultural heritage resources using the Double-bounded dichotomous choice Contingent Valuation Method. Hicksian compensating variation was estimated using Hanemann's methods as a Non-market value. The pilot survey was done to derive the bidding price for dichotomous choice questions of the main survey. Some variables were found significant in the derived model such as the travel cost, the population size of residential region, annual income, state of employment, educational level, opinion of re-visiting. The derived amount of willingness to pay for Ha-hoe historic heritage village was found 12,635 Korean Won as a non-market value and thus whole annual non-market value was slightly over 10 billion Korean Won.