절단된 포아송(TP)모형을 활용한 골프수요 영향요인 연구

Determinants of Golfers' Demand for Golf: Application of Truncated Poisson Model

Authors examine the variables that have influence on golfers' demand among some variables which are choice attributes of golf course, demographic variables, golf related personal characteristics, kinds of golf courses, types of their leisure activities. In order to accomplish an aim of this research, the author analyses the effects of determinants on golfers' demand for golf courses using a class of maximum-likelihood regression estimators for count data from truncated samples by applying Poisson Model. Some significant variables were found out. Furthermore, the identification of weekend leisure types preferred by golf participants would be helpful to target for suppliers' promotion.