외국인 관광객의 관광지 포지셔닝 연구

Positioning of Urban Tourist Destinations: The Case of Busan as a Destination

This paper is involved with the image factors of the destinations. A total of 600 questionnaires were distributed to Chinese, Japanese, American and European visitors, and 463 were used for the analysis. Besides the statistical analysis, a graphic analysis for the conceptual map of the Busan urban tourist destinations had been done on the basis of the singular matrix of the destination attribute evaluations with the biplot techniques. The findings showed that the foreign visitors recognized Kukje Market, Jagalchi Market, and Haeundas Beach as good representative urban destinations of Busan Metropolitan City. They specially perceived the attributes of kindness of people, facilities of the place, and their experiences of the events as the criteria for their preferences of the places.