지리산 국립공원 입장료 차등화를 위한 이용 속성별 지불의사금액 측정

Measuring the Willingness to Pay for Visit Attributes for the Gradation of Entrance Fee in Jirisan National Park

Jirisan National Park. A choice experiment is designed to elicit willingness to pay depending upon visit attributes such as length of stay, season, service, price and so on. The results show that the estimates of willingness to pay are 5,887.3 Won for more than 1 day, 6,769.5 Won for high seasons (i.e. spring, summer, and fall), 3,049.7 Won for the visitor center, and 9,966.1 Won for interpretive services. These results suggest that the estimates of willingness to pay are meaningful and the gradation of entrance fee in Jirisan National Park is possible. The results of this paper could contribute to developing the entrance fee system of national parks.