문화관광자원의 경제적 가치 추정과 정보편의

Valuation of Cultural Tourism Resources and Information Bias: The Case of Gangneung Danoje Festival

This paper has two research objectives. The first one is to examine whether the differences in residential locations of the participants of a contingent valuation survey differentiate the amount of willingness to pay (WTP) in the economic valuation of cultural tourism resources. The second one is to discuss the possible information bias, which is revealed by different WTP, due to price information given to the survey participants. To do these, a contingent valuation survey was conducted and a total of 514 useful samples were collected. The results from the survey show that survey respondents who reside farther from the area where the cultural tourism resources locate reveal higher WTP because of higher desire to enjoy cultural tourism resources which are scarce in their residential areas. Also, the information bias indeed was shown existing.