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한국관광학회.jpg
KCI우수등재 학술저널

문화관광축제가 개최되는 관광목적지와 축제의 매력 간의 연관성에 관한 연구

춘천국제마임축제와 보령머드축제를 중심으로

This study is on attractiveness and tourist destination as a festival site. According to the influence analysis about attractiveness of the festival and tourist destination it showed that the resources of festival, such as “money consumption”, “personal service”, “using of program”, “space efficiency”, had positive effects on attractiveness of the tourist destination, the festival was held. The correlation analysis indicated that attractiveness of festival and tourist destination seemed to react upon each other, because significant relationships were found with all variable groups. This meant that it would be necessary to put the tourist destination to practical use as festival site for the revitalization and development of the festival and tourist destination.

I. 서론

II. 이론적 배경

III. 연구설계

IV. 실증분석결과

V. 결론 및 시사점

참고문헌

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