This study is on attractiveness and tourist destination as a festival site. According to the influence analysis about attractiveness of the festival and tourist destination it showed that the resources of festival, such as “money consumption”, “personal service”, “using of program”, “space efficiency”, had positive effects on attractiveness of the tourist destination, the festival was held. The correlation analysis indicated that attractiveness of festival and tourist destination seemed to react upon each other, because significant relationships were found with all variable groups. This meant that it would be necessary to put the tourist destination to practical use as festival site for the revitalization and development of the festival and tourist destination.
I. 서론
II. 이론적 배경
III. 연구설계
IV. 실증분석결과
V. 결론 및 시사점
참고문헌