Nowadays Korean popular culture involving Korean cinema and drama are popular across Asia. The Chinese are talking about “Hanguo re”, literally 'Hallyu, Korean wave'. Recently Korean entertainments have also gained a foothold in Asia. In this context this study purports to analyze and investigate the tourism resource image of cinema and drama location cites through image analysis model. Author attempts to do the image analysis of major 9 cinema and drama location cites using multi-dimensional scaling(MDS). Also the writer surveys the cites preference level analysis of major 9 cinema and drama location cites, attempting to develop the product placement strategy and the fandom strategy toward these cites.
I. 서론
II. 이론적 배경
III. 연구의 틀
IV. 연구결과의 분석 결과 및 전략개발
V. 결론
참고문헌