올리브유농후제의 지각품질이 고객만족과 애호도 및 재구매의도에 미치는 영향

The Impact of the Olive Liaison Perceived Quality on Customer Satisfaction, Loyalty and Repurchase Intention: The Italian Restaurant Customers of the Five Star L Deluxe Hotel in Busan Korea

This study examines the impact of the Olive Liaison perceived quality on customer satisfaction, loyalty and repurchase intention. To do this authors examined the previous literatures and empirical survey. After the review, the authors designed a research model and proposed six hypotheses. Based on the collected 200 respondents data in the Italian restaurant of the five star L deluxe hotel in Busan Korea. In result of empirical test about the Olive Liaison, six hypotheses were supported. According to the empirical results, the strong positive relationships of the Olive Liaison perceived quality on customer satisfaction, loyalty and repurchase intention. The authors discussed the meaning of the limitation of results, suggesting future research directions.