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KCI우수등재 학술저널

호텔 시장지향성이 경영성과에 미치는 영향

경주지역을 중심으로

This study analyzed the relationships market orientation and business performance. To analyze the data collected from 157 respondents in the hotel industry at Gyeongju. The results can be summarized as follows. First, factor analyzed delineated three underlying dimensions for market orientation, such as customer orientation, competitor orientation and interfunctional coordination. Second, Every factor of market orientation were significantly affects business performance. Third, hotel's manager should have and maintain the ability of accurate prediction for market trend.

I. 서론

II. 이론적 배경

III. 연구방법

IV. 연구결과의 분석

V. 결론

참고문헌

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