호텔 시장지향성이 경영성과에 미치는 영향

The Effect of Market Orientation on Business Performance in the Hotel Industry: Focussed on the Gyeongju City

This study analyzed the relationships market orientation and business performance. To analyze the data collected from 157 respondents in the hotel industry at Gyeongju. The results can be summarized as follows. First, factor analyzed delineated three underlying dimensions for market orientation, such as customer orientation, competitor orientation and interfunctional coordination. Second, Every factor of market orientation were significantly affects business performance. Third, hotel's manager should have and maintain the ability of accurate prediction for market trend.