The tourism souvenir industry is important for destinations especially in terms of the development of local areas. This study thus aims to investigate how characteristics of tourism destinations and personal meaning toward the travel are related to the tourists’ souvenir choice behavior. Questionnaires were distributed to Korean tourists who visited Jeju Island and purchased a souvenir at the Jeju international Airport. As a total, 240 valid responses were used for the analyses. Frequency analyses, factor analyses and canonical correlation analyses were conducted and the findings are as follows. Tourists prefer souvenirs which show local culture when they experienced sensation in the destination. They also like portable and recollectable souvenirs for gifts.
I. 서론
II. 이론적 배경
III. 연구 방법
IV. 연구 결과
V. 결론
참고문헌