제주지역 중소관광기업가의 사업동기와 배경특성에 대한 탐색적 연구

The Business Motivation and Background Characteristics of Small and Medium-sized Tourism Entrepreneur in Jeju

Small and medium-sized businesses have dominated the tourist supply sector in many geographical areas, spanning attractions, accommodations, transport, recreation, souvenirs, and food/drink suppliers. This study explored and examined the business motivation and personal/social background characteristics of small and medium-sized tourism entrepreneurs who play an important role in Jeju tourism industry by making use of survey data from local entrepreneurs. The results of this study indicated four types of distinctive business motivation: family, leisure, business, and achievement orientation. More importantly, the results showed that these four types of entrepreneur’s business motivation were significantly related to his/her age, income, years of residence, business type, previous occupation, years of previous occupation, and parent’s role model.