상세검색
최근 검색어 전체 삭제
다국어입력
즐겨찾기0
한국관광학회.jpg
KCI우수등재 학술저널

공연예술축제 체험 소비행위의 유형화

춘천 마임축제를 대상으로

This study was to analyze the pattern of consumption behavior in a performance art festival setting, using participant observation and tele-interview methods at the Chuncheon International Mime Festival. This research were based on the four dimensions of consumption suggested by Holt(1995) and the attributes of festival experience identified by Lee(2006). After analyzing, the pattern of the consumption behavior at a performing art festival was classified into seven types as experience, integration, social play, classification, experience and social play, experienced and integrated, classification following integration. In the pattern of consumption behavior as experience, the escape and playfulness were representative, and in the pattern of social play, sense of community was dominant. The results of the analysis indicated that the visitors of Chuncheon International Mime Festival seemed to enjoy the festival consumption through reciprocal relationship between the performers and themselves. The results also suggested that the planners of a festival need to consider these patterns of consumption behavior of the festival goers.

I. 서론

II. 이론적 고찰

III. 연구 방법 및 구성

IV. 자료 분석 및 결과

V. 결론 및 시사점

참고문헌

로딩중