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한국관광학회.jpg
KCI우수등재 학술저널

제주관광에서 재방문객의 특성에 관한 연구

This study analyzes the behavioral differences between the first-time and repeat visitors in order to identify the characteristics of repeat-visitors for Jeju tourism. Recently the importance of repeat visitors in Jeju tourism has been brought up as its market share increases with steady pace since 1990s. The research results revealed that the number of visits was related to the average length of stay and the time period taken revisit. Furthermore, the purpose of travel, the types of accommodation, the total number of visiting attractions are significantly different between the first-timers and the repeat visitors. This study also provided the transition ratio as well as the long-term market equilibrium of visiting purposes and lodging facilities by using the Markov analysis.

I. 서론

II. 이론적 배경

II. 연구방법

IV. 실증분석 결과

V. 결론

참고문헌

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