Recently internet based e-business is becoming the core of tourism industry. And the total sale of e-business of travel agency in Korea was over two billion won in 2006. This article examines the influence of internet travel agency selective attribute to the e-loyalty in small and medium enterprise. The result of the analysis showed that the influence of internet travel selective attributes was affected on the e-loyalty such as customization focused internet travel products, internet systems, additional services, intangible values of the internet travel agencies, customization focused personal exchanges. After all, e-loyalty has some similarities between internet shopping malls and internet travel agencies, however, details have small differences.
I. 서론
II. 이론적 배경
III. 연구방법
IV. 연구결과
V. 결론 및 시사점
참고문헌