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KCI우수등재 학술저널

인터넷 여행사 선택속성이 e-충성도에 미치는 영향

Recently internet based e-business is becoming the core of tourism industry. And the total sale of e-business of travel agency in Korea was over two billion won in 2006. This article examines the influence of internet travel agency selective attribute to the e-loyalty in small and medium enterprise. The result of the analysis showed that the influence of internet travel selective attributes was affected on the e-loyalty such as customization focused internet travel products, internet systems, additional services, intangible values of the internet travel agencies, customization focused personal exchanges. After all, e-loyalty has some similarities between internet shopping malls and internet travel agencies, however, details have small differences.

I. 서론

II. 이론적 배경

III. 연구방법

IV. 연구결과

V. 결론 및 시사점

참고문헌

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