상세검색
최근 검색어 전체 삭제
다국어입력
즐겨찾기0
한국관광학회.jpg
KCI우수등재 학술저널

포터(Porter)의 다이아몬드 모델을 활용한 관광산업의 국가경쟁력 비교분석 연구

This research analyses the national tourism competitiveness using the Porter’s Diamond Model. The various determinants of national tourism competitiveness were presented. In details, the national tourism competitiveness consists 13 sub-determinants and 45 evaluative scales. Moreover, an important set of evaluative scale was identified by the expert survey. The analysis of the results revealed that the Korean national tourism competitiveness was marked at 41% compared to USA, 44.6% compared to Spain, 51.6% compared to France, 61.6% compared to Japan. Specifically, demand condition and tourism related and supporting industries are assessed as a low value, on the other hand, industry strategy, structure, and rivalry are assessed as a high value.

I. 서론

II. 이론적 배경

III. 연구모형 구축 및 연구설계

IV. 자료분석 및 결과

V. 결론

참고문헌

로딩중