This research analyses the national tourism competitiveness using the Porter’s Diamond Model. The various determinants of national tourism competitiveness were presented. In details, the national tourism competitiveness consists 13 sub-determinants and 45 evaluative scales. Moreover, an important set of evaluative scale was identified by the expert survey. The analysis of the results revealed that the Korean national tourism competitiveness was marked at 41% compared to USA, 44.6% compared to Spain, 51.6% compared to France, 61.6% compared to Japan. Specifically, demand condition and tourism related and supporting industries are assessed as a low value, on the other hand, industry strategy, structure, and rivalry are assessed as a high value.
I. 서론
II. 이론적 배경
III. 연구모형 구축 및 연구설계
IV. 자료분석 및 결과
V. 결론
참고문헌