상세검색
최근 검색어 전체 삭제
다국어입력
즐겨찾기0
한국관광학회.jpg
KCI우수등재 학술저널

여행사의 경쟁우위전략이 경영성과에 미치는 영향 연구

This study is to define and grasp of cost competition strategy and differentiation strategy that establish cost leadership and differentiation advantage. This cost leadership and competitive advantage through differentiation advantage involve business strategies that can improve travel agency’s management skills. Presented hypotheses involve that competition strategies will influence on the various factors including growth, employee attitudes and customer satisfaction positively. Author, through the self-administered questionnaire survey and relevant statistical test, suggest six implications including enhancement of morale of employee in the company, efficient merchandise management system (intranet system) and cost leadership on the part of travel agencies.

I. 서론

II. 선행연구 동향

III. 연구방법

IV. 결론 및 시사점

참고문헌

로딩중