최적 관광관리 모델에 관한 시론적 연구

A Critical Research on the Tourism Optimization Management Model: An Experimental Research on the Assessment Procedure Framework of Tourism Optimization Management

The purpose of this research is to analyse critically the TOMM(Tourism Optimization Management Model) and suggest an empirical model introducing the eight steps’ assessment procedure. It was revealed that the TOMM incorporates several weaknesses which make the model to be impractical in tourism management fields. In particular, the assessment method and procedure were not presented in the model so that the model brings about a number of difficulties and confusions in managing tourist destinations and facilities. A methodology of the TSAM(Tourism Sustainability Assessment Model), which is recently developed, is introduced in a way to overcome the shortcomings of the TOMM and make the model more elaborately.