This study is designed to analyze effect recognition, satisfaction of local residents, which is a provider and a operator in regional festivals, through the concept of attachment on regional community. The results of this research are summarized as follows: Attachment on regional community is divided into social acquaintance, dependence and effect recognition on regional festivals were categorized as promotion, local economic, personal economic and social effect. Cluster analysis was conducted and showed that attachment on regional community was categorized two clusters, while effect recognition on regional festivals was categorized three clusters. Empirical analysis was done based on these data and could identify differences and effects among parents’ native place, recognition on festival effect, attachment on regional community, satisfaction/intention of recommendation and revisit.
I. 서론
II. 이론적 고찰
III. 연구 모형 및 분석결과
IV. 결론
참고문헌