학술저널
There is a need for an integrated performance evaluation method that utilizes non-financial factors in determining the success rate of hotels. This study explores a new evaluation system what is called ‘Fuzzy-AHP’(Analytic Hierarchy Process). A survey was conducted among Super-Deluxe Hotels in Seoul using four core performance drivers. These drivers were Financial, Customer, Process, Learning and Growth aspects. Authors showed that the financial aspect was considered the most important among the four core factors. This was followed by customer, learning and growth, and process aspects, in that order.
I. 서론
II. 이론적 배경
III. 연구 설계
IV. 실증 분석
V. 결론
참고문헌
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