As job environmental changes with price discount is being increased in the family restaurant, service employees tend to experience heavy work load and feel the job dissatisfaction. This study is to find out the effect of the price discount on job satisfaction and customer orientation of service employees in the family restaurants. A factor analysis delineated five dimensions of the price discount. A regression analysis yielded mental burnout had negatively influence on job satisfaction and customer orientation of service employees. The findings of this study suggest that restaurant managers should understand service employees and make good use of price discount in the family restaurants.
I. 서론
II. 이론적 배경
III. 연구설계
IV. 실증분석
IV. 결론
참고문헌