사회적 영향, 적합성과 개인 혁신성이 호텔정보시스템 수용행동에 미치는 영향

Effects of Social Influence, Task-technology Fit and Personal Innovativeness in Information Technology on Acceptance Behavior of Hotel Information Systems

This paper investigated hotel employees’ perceptions and their acceptance to hotel information systems (HISs). Using a technology acceptance model (TAM) as a theoretical background, the social influence, task-technology fit (TTF), and personal innovativeness in information technology (PIIT) on HIS users’ normal daily routine usage are further explored. Structural equation modeling (SEM) technique was employed to investigate the strength of the hypothesized relationships among the constructs of social influence, TTF, PIIT, perceived ease of use, perceived usefulness, and behavioral intention to use. Results provided empirical support for an extended TAM and confirmed its robustness in predicting users’ behavioral intention to use HISs. Additionally, the paper presented a progressive theory and a practical contribution to increase the acceptance in order to provide useful suggestions for hotel managers and HIS practitioners.