카지노 서비스품질과 방문객의 행동특성이 태도에 미치는 영향

Impacts of Casino’s Service Quality and Visitors’ Behavioral Characteristics on Their Attitude toward: An Application of Log-likelihood Ratio Test

This paper is to examine the impacts of casino’s service quality and visitors’ behavior characteristics on their attitude toward domestic casino establishments such as intention to revisit and recommend and overall satisfaction. Further, authors tried to identify if there is any difference between groups classified by moderating variables such as nationality, preferring game and gender as to the impacts mentioned above. As a result, two of moderating variables, preferring game and gender was found influencing differently. An Ordered Probit Model and Log-likelihood Ratio Test were applied to accomplish an goal of this study. So, the comparison with the influence of independent variables on visitors’ post-attitude was performed by applied cause and effects model. Finally, the useful marketing implications were provided for facility suppliers.