강화도 이미지에 따른 관광지 선택에 관한 실증적 연구

An Empirical Study on Choice in Tourism According to the Image of Ganghwa-do

This study involves extracting the variable factors of the image of tourist areas and the empirical analysis through which what effect the image prior to and after the visit has on the regional image formation of Ganghwa-do and on the tourists’ return visit. The conclusion is: First, the items related to the image of Ganghwa-do include convenience facilities at the tour area, sightseeing attraction of Ganghwa-do, positive, negative, and stimulating image. while the positive image had been a vital effective variable before the visit, This study result, to affect the choosing of Ganghwa-do as a favorite tourist spot by enhancing the image, The following measures: First, making positive change in the image of Ganghwa-do. The cognitive image should be improved rather than the affective image. Second, to enhance the image of Ganghwa-do and attract more return visit.