For sustainable tourism, it is time to cope actively with environment change with ecological-mechanism. Leadership, contents and system should be harmonized and dynamic equilibrium and Chaos & Fractal theory should be systemized to generate substantial competitive energy in tourism contents. Essence of tourism is creativity(novelty). With all rapid growth, we are in the age of creativity. Dubai’s success are example of creativity and flexibility. Jim Dato’s GNC(Gross National Cool) concept, Mohammed Bin Al Maktoum and Tomas Krens’s leadership are also good role model of creativity and imagination. Contents is function of fun, storytelling and aesthetic concept. Finally, system is organism in which two factors, networks of tourism-subsystem and appealing killer contents with convergence and creativity, are interwoven each other.
I. 머리말: 연구자의 응시
II. 한국관광의 정책 / 산업 / 위상 50년 개관
III. 한국의 인․아웃바운드 관광객의 동향과 경쟁국 비교 분석
IV. 한국관광 타겟마케트의 패러다임 변화 분석
V. 한국관광산업분석에 따른 해석과 결론
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