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KCI우수등재 학술저널

컨벤션 개최지와 개최장소 이미지의 상호관계 연구

제주특별자치도와 ICC JEJU를 중심으로

This study is to identify mutual relationship between convention destination image and convention venue image. The questionnaire-based factor analysis extracted several factors. Canonical correlation analysis was used to analyze mutual relationship between convention destination image and convention venue image. It extracted three functional relations significant statistically. Writer identified high relationship between human resource factor and facility factor of convention destination image and tour condition factor and tour facility factor of convention venue image.

I. 서론

II. 이론적 배경

III. 연구방법

IV. 분석결과

V. 결론

참고문헌

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