문화관광축제의 교육적 요인이 축제 만족과 행동의도에 미치는 영향 관계

The Effects Relationships of Educational Factors between Festival Satisfaction and Behavioral Intentions on Culture Tourism Festival: The Case of Iksan Seodong Festival 2006

Educational element has been playing significant role in a number of festivals in Korea. This study is to identify whether the correlationship exists among the variables such as educational program satisfaction, overall satisfaction and behaviour intention in case of Iksan Seodong Festival 2006. It was found that educational program satisfaction had positive correlation with both overall satisfaction and behaviour satisfaction. In addition, overall satisfaction and behaviour intention was also found to be positively correlated. This implies that the festival visitors’ educational needs are very important and extended educational programs must be developed for the success of the festival.