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한국관광학회.jpg
KCI우수등재 학술저널

문화관광축제의 교육적 요인이 축제 만족과 행동의도에 미치는 영향 관계

익산 서동축제를 중심으로

Educational element has been playing significant role in a number of festivals in Korea. This study is to identify whether the correlationship exists among the variables such as educational program satisfaction, overall satisfaction and behaviour intention in case of Iksan Seodong Festival 2006. It was found that educational program satisfaction had positive correlation with both overall satisfaction and behaviour satisfaction. In addition, overall satisfaction and behaviour intention was also found to be positively correlated. This implies that the festival visitors’ educational needs are very important and extended educational programs must be developed for the success of the festival.

I. 서론

II. 이론적 배경

III. 연구방법

IV. 실증분석결과 및 해석

V. 결론

참고문헌

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