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KCI우수등재 학술저널

호텔레스토랑의 서비스 스케이프가 직무만족에 미치는 영향

This study is to find out effects of the so called servicescape factors on the job satisfaction mediating emotional response and cognitive response. Data were gathered from employees working in the hotel restaurants. From the results of the survey, all of 15 analyzed hypotheses were suggested. The paper concluded that these results give practical application to improve the hotel human resource management. Considering the influential relationship between the effective management of servicescape and the employees’ psychological responses, these results is thought giving meaningful and tangible cues to those who consider internal marketing to enhance job satisfaction of the employees.

I. 서론

II. 이론적 배경

III. 조사설계 및 분석방법

IV. 실증분석

V. 결론

참고문헌

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